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Straight to market.
Straight to impact.

We help you define your positioning, sharpen your message, and build the GTM assets that move your product forward—without the overhead.

let's talk
Woman pushing through tangled lines toward business icons, symbolizing clarity and go-to-market focus

Why Beeline?

Hi there! I’m Jennifer Krizanek, founder of Beeline—a GTM and product marketing agency built on over 15 years of experience helping B2B SaaS companies position their products, sharpen their story, and launch with confidence.

At Beeline, we’ve sat in your seat—trying to get a product out the door with messaging that doesn’t quite land, internal teams that aren’t fully aligned, and a looming need to move faster than your current resources allow. You need clarity. You need speed. And you can’t afford to get it wrong.

We know what it's like to:
  • Rewrite positioning that no longer fits the product's direction
  • Manage analyst expectations and briefings with real consequences
  • Make fast changes to website messaging with no time to waste
  • Launch new products without the internal enablement or narrative

That's why I built Beeline: to close the gap between product and go-to-market, fast.

Beeline Founder-1
"Jennifer has a sharp sense of direction and a strong understanding of how to get the
best out of creative work. She’s clear in her goals, decisive when it counts, and
gives designers the space to deliver real value. It was a focused, respectful
collaboration, the kind that leads to strong results."
— Chiel Hoeij

Here's
what you get:

Clear, senior-level GTM and product marketing supported by an experienced network that drives results. Beeline brings the thinking and execution you need to move forward—without adding another full-time headcount.

  • End-to-end strategy and execution—built for results

  • Messaging, positioning, and launches—handled under one roof

  • Clarity that aligns teams and accelerates go-to-market traction

  • Analyst-ready narratives that build credibility and market perception

  • Flexible engagement models—senior impact without the overhead

"Jennifer brings a rare blend of strategic thinking and clear, compelling storytelling.
Her work on our GTM strategy and messaging helped sharpen our positioning and
elevate how we communicate across the website. A true partner who
brings clarity to complexity and consistently delivers."
— Volodymyr Kalashnikov
 
 
 

Ready to change the narrative?

Grab 30 minutes and let’s talk through
your product, positioning, and what’s next.
let's talk